TOFU, MOFU a BOFU in Content Marketing: Which Do You Need?
What do TOFU, MOFU a BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel. Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites. Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers. Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on the side. Sometimes he would end up working 100 hours in one week. With the long hours, he was getting burned out. Greg is much happier now that he is part of the Empire Flippers team. We also discuss content length and the value of reading fiction to improve marketing. *** Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
