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Steve Dorfman from Driven to Excel joins the show.  Steve’s background in two diverse industries – hospitality and car sales, allows him to bring a very different point of view to orchestrating a patient’s visit in your practice.

In addition to his 9 imperatives, Steve talks about why the patient experience is the real key to practice profitability.  Gary and Steve take a deep dive into this interesting topic and talk about ways you can make it positively memorable and absolutely profitable!