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A huge number of businesses rely on Facebook to spread their message and boost their sales – but what metrics are really affected by Facebook ads, and what should brands consider when they are setting up campaigns on the platform? Planning Director Ian Edwards discusses some of the research carried out by Kantar Millward Brown and Saïd Business School, as well as the company’s own findings around the best approach to Facebook advertising. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.