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Many modern brands have been built by creators not just by keeping a keen eye on the consumer, but also from having the ability to take the essence of their brand and personal sensibility, and building horizontality around it. They've been able to extend the essence of their sensibilities and value systems, extending it across the products they build, and also using that same balance in their collaboration with other brands, both new age and traditional, to build true scale.This week, Varun is joined by fashion designer and entrepreneur Masaba Gupta, to talk about how she's grown her brand, as well as how she's made so many varied products in an almost unifying aesthetic. All this and more on this episode. You can follow Masaba on Twitter @MasabaG and on Instagram @masabagupta Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.