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The evolution of what brands look for in their partners has resulted in many stages of agencies reinventing themselves. This has also led to many industry professionals who have spent a large part of their careers in the world of large scale agency networks, to set out and reinvent this model.On this episode, Varun Duggirala is joined by Shriram Iyer – Chief Creative a Content Officer, Tilt Brand Solutions and Rajiv Chatterjee – Chief Business Officer a Head of Tilt Studios. They talk about how they see this model evolving, and also why it's important to balance the 'traditional' with the 'new-age'. Tune in for this and a lot more. You can connect with Shriram at https://www.linkedin.com/in/shriram-iyer-a1918866You can connect with Rajiv at https://www.linkedin.com/in/rajiv-chatterjee-53988422 Talk to Varun Duggirala on Twitter and Instagram @varunduggi. Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.