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Audio is having its moment. There was a time when a marketer's plan would generally have a lot of video or print, with audio just a small supporting element. Nevertheless, that trend has changed and audio has gained newfound importance. On this episode of Advertising is Dead, host Varun Duggirala is joined by Akshat Harbola from Spotify India as they discuss the growth of audio and podcasts in India. Talk to Varun Duggirala on Twitter and Instagram @varunduggi Talk to Akshat Harbola on Twitter and Instagram @akshatharbola You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.