Ep. 22: People-Powered Influence
Pranay Swarup, Co-Founder and CEO of Chtrbox, joins Varun Duggirala this week to dig deep into the space of influencer marketing. They talk about the overuse of the term 'influencers', understanding the authenticity of a creator's content, how Chtrbox contributes to the realm of people-powered marketing, the Fyre Festival fiasco, and a lot more. Do you have any questions for Varun? Tweet to him @dailydement or write in to us at @ivmpodcasts using #AIDAMA. You can also send us an email on shows@indusvox.com. You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/
