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How does breaking the rules work in your favour? Find out from two men who had no background in advertising and are now Co-Founders of one of India's most successful creative agencies. Varun Duggirala, Co-Founder and Content Chief at The Glitch is joined by his partner, Rohit Raj, Co-Founder and Creative Chief at The Glitch, to talk about how serendipity has played a key role in their journey, why they named their company 'The Glitch', our evolving consumption patterns and answer the critical question, 'Is advertising really dead?' Talk to Varun on Twitter - @dailydement You can listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5 You can check out our website at http://www.ivmpodcasts.com/