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Blake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019.  Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London, New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!  Join us for Global Marketing Day in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world.  This episode comes from Blake Hutchison who is the CEO at Flippa.com and who has overhauled the way Flippa thinks about its sales and marketing operations with clear customer alignment. In this episode, Blake will share case studies showing the impact of content on conversion and share his ways for orienting your company this way, the talent required and tracking the effort. Watch the full episode here.  Guest, Blake Hutchison, CEO at Flippa: linkedin.com/in/blakehutchison https://twitter.com/blakenow Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference: https://www.globalmarketingday.com/ Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings