How to Increase Conversions and Efficiency from your Facebook and Instagram Ads
Welcome to Marketing Scoop Podcast by SEMrush! Today we are spotlighting Terry Rice - Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute. Facebook a Instagram are great to find qualified leads, but the ads' performance depends on whether or not you have a winning strategy. Terry will run us through the best practices on how to increase conversions and efficiency from your Facebook and Instagram ads. Listen on Apple Podcasts | Spotify | Google Podcasts | Stitcher Guest, Terry Rice of Entrepreneur https://twitter.com/itsterryrice https://www.linkedin.com/in/terry-rice/ Host, Espree Devora https://twitter.com/espreedevora https://www.linkedin.com/in/espree Links Mentioned: Terry Rice Website, https://www.terryrice.co/ Entrepreneur, https://www.entrepreneur.com/ SEMrush, https://www.semrush.com/ Google Optimize, https://optimize.google.com/optimize/home/ Facebook Insights, https://web.facebook.com/business/insights/tools/audience-insights Dollar Shave Club, https://www.dollarshaveclub.com/ BEAR Powerfood, https://www.bearpowerfoods.com/ Credits: Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound
