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Today’s guests have all produced outstanding campaigns for the SEMRush Australia Search Awards. Here’s a summary of the conversation that we had… 2:30 Duncan Jones, Head of Strategy and Growth at Web Profits give some background to the winning entry: Aussie Broadband 3:27 Duncan gives a summary of Aussie Broadband’s integrated marketing campaign 7:02 How Duncan does growth marketing 12:12 About Duncan’s team 13:30 How to encourage more online reviews 16:40 Matt from Yellow Octopus shares his campaign for “The Living Room” 20:07 What does an engagement ad look like? 24:00 Matt’s thought on what integrated marketing is 27:33 Why time was of the essence for Matt and what that meant for implementing the campaign 28:57 Russ’ campaign for Billy J Boutique 35:00 How Russ structures his team and gets everyone to work together 39:28 What Duncan would do differently next time 40:42 Duncan shares his actionable tip 42:16 Matt shares learnings from this campaign 43:54 Matt shares his actionable tip 45:21 What would Russ change in hindsight? 46:30 Russ shares his actionable tip Today’s guests were: Russ Macumber, a Senior Digital Strategist at Impressive.com.au Duncan Jones , Head of Strategy at Growth at webprofits.com.au Marketing Maestro at YellowOctopus.com.au