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Today we have a special ‘success story’ episode on Marketing Scoop. In this episode David’s joined by a lady who’s on the front lines of a content marketing revolution. She’s a speaker, a digital marketing adviser - and an award-winning global content creator. From LinkedIn, Alexandra Rynne. In this “success story” episode we focus in on “LinkedIn Secret Sauce” eBook and why that was such a marketing success. Some of the questions covered include: Can you give us an overview of what that Secret Sauce book is, and how you define marketing success? What do successful content marketers need to be doing as we head into 2019? Have the days of publish and hope finished - does every great piece of content need a launch strategy? How do you best repurpose your content without annoying people by showing them the same thing twice? What paid marketing best supports content marketing efforts? How do you measure the ROI of content marketing advertising? What style of ads are performing the best at the moment? You talk about using Haiku Deck and Pictochart in the Secret Sauce book - how important are decks as part of a modern content marketing strategy? On page 30 you talk about snackable stats - what are snackable stats and what is best practice? What kind of audience targeting have you had success with? When is LinkedIn livestreaming coming?