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Marketing Scoop Episode 2.3 is a content marketing special where we’ll be looking at the latest digital marketing news as well as drilling down into a specific piece of content and discovering why it was a marketing success. Joining our host David Bain are 2 highly experienced digital marketing experts – one from an agency, one from a brand. Ross Tavendale is Managing Director at Type A Media. He is a passionate digital marketer committed to bringing his clients real-world value. Having worked as the digital lead with brands such as Etihad Airways, Holiday Lettings (Tripadvisor) and Boots.com, he has helped to bring their digital strategies to life and deliver real-world ROI. Nathan Ellering is the Head of Marketing at CoSchedule, the #1 best-selling marketing management platform. He’s got a knack for creating actionable content + a frequent author on the CoSchedule marketing blog. After joining CoSchedule in 2014, he's helped grow CoSchedule's audience from 500 to 500,000+ monthly subscribers. Nathan loves new ideas, strategy, and efficiency. In this show the news story that we’re looking at this week is the fact that DuckDuckGo have now surpassed 30 million searches in a day. For the main part of this show, we talk about a piece of content that was published on CoSchedule (https://coschedule.com/blog/best-times-to-post-on-social-media/), and discuss why it was a success, plus what lessons you can learn from it.