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Marketing Scoop Episode 2.1 was Advertising special where we were looking at the latest digital marketing news as well as drilling down into specific, actionable paid advertising strategies. GUESTS: James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also a Founder and Vice President of MnSearch, the Minnesota Search Engine Marketing Association, an ADworld Experience ambassador and #PPCchat supporting partner. Elliot Kemp from Hanapin Marketing – an agency and consultancy that helps guide marketers with their strategy for channels such as paid search, paid social, shopping, and programmatic. == Topics covered include: 2:18 STORY 1: Facebook introduce ‘Story ads’ How does a business make a success of story ads? 4:52 STORY 2: Facebook add more choices for video ad buyers What are the choices Facebook have added and what impact is this going to have? 06:28 STORY 3: More people are taking Facebook breaks == 08:08 Main discussion: How can other specialist channel marketers work together with Facebook ads specialists to create a win-win for each other? Where does Facebook advertising sit in the user journey? What are a few examples of best practice Facebook advertising at the moment? Is it possible for Facebook advertising and search advertising to work in conjunction? Should all search marketers be learning more about Facebook advertising? What can search marketers learn from Facebook advertising? What can Facebook advertising learn from search marketing?