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This week David Bain welcomes 2 guests: - The Head of Evangelism for Search at Microsoft, Christi Olson - A writer of all things search for TheSEMpost, Jennifer Slegg Topics: 01:15 Bing Ads add a competition tab On Monday, Bing Ads announced 3 new AI-driven features - including a competition tab, where you can keep track of how you are performing, versus the competitors. What’s this one about? What does this mean for paid search marketers?   06:05  Google are testing image-based sub-categorization What’s this one all about? Why are Google doing this? Is this likely to be rolled-out for different industries? Is this something that SEOs can leverage?   13:59  Bing has added text transcription to its image analysis capabilities  Have you seen Bing’s image search recently dear listener? I haven’t been on there for a while... I’m impressed by: - Pages using this image - Related images How can organic digital marketers take advantage of image search?   18:45 Is the targeting of paid search marketing moving from away keywords to audiences?  There are plenty of articles around at the moment that talk about shifting from keywords to audiences with your targeting. Is this really a good thing for most paid search marketers to be doing at the moment? What is causing this?   BONUS! 25:54 BREAKING NEWS — Bing is Caching AMP