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This episode's guests: Craig Campbell, SEO Trainer a Consultant at Craig Campbell SEO Aaron Levy, Director of Paid Search at Elite SEM Mike Allton, Content Marketing Practioner at Social Media Hat Topics: 02:04 It’s OK to place reviews from elsewhere on your website... John Mueller said on Twitter that it’s fine to publish reviews from elsewhere on the web, on your website Is it good practice to take reviews from 3rd party sites and include them on your website? Is there any downside to this? How can reviews help with SEO in general and what are some ways of encouraging more positive reviews? 07:45 Google’s exact match close variants expand again What’s happened here? Is there any downside to advertisers? Is it possible for advertisers to opt-out? Should campaigns be altered to better take advantage of this? 15:26 Content Marketing Close-Up feature. Today we’re looking at an article called “What Happened To Vine?” which was published on TheSocialMediaHat.com What's the story behind this article? What made it a success? How would Craig and Aaron make it even more popular? == If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Marketing Scoop podcast. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover all the biggest digital headlines that impact your online presence.