lystn

To stay on top of your digital game, you have to keep track of what’s going on in search - be it organic or paid. Google rolls out new features and updates on a daily basis. And to benefit from all the freshest tweaks and have the first-mover advantage, you have to know they exist. Topics: 1:10 Google wants your video answer for their search results - IF you’re famous enough How big a celebrity do you have to be? Why is it only available on iOS devices? Is direct answers moving towards video answers? What could this mean for SEO? 07:15 Text ads keep on getting longer... Google is extending the extra text available with responsive text ads, to regular text ads. What is this about? What might this mean for click-through-rate and ad position required to get traffic? 11:40  Google launches expandable snippets What are expandable snippets? Does this mean that people will spend more time on the SERP? What implication might this have for SEOs? 22:13  What exactly are Google’s Sponsored Units on search and why do you need to know? What are Google’s Sponsored Units on search? What industries need to pay attention most and why? What are the main benefits to using them? This episode's guests: Lukasz Zelezny, the Director of Organic Performance at ZPG Plc; and Elizabeth Marsten, the Senior Director of eCommerce Growth Services at CommerceHub