Universal App Campaigns
The 3Q Digital Download podcast is back from an extended vacation! In this episode, host Joe Kerschbaum chats with Aaron Austin, Mobile App Sales a Strategy Expert at Google, about Google’s Universal App Campaigns (UACs). Listen to the newest episode to hear their takes on: What Universal App Campaigns are, and why you should be using them now for your mobile apps How machine learning and marketing expertise work together in UACs UAC ad formats and bidding options And more (including a scoop on a new Beta)! Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com
