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Building a coaching business or a community is like pushing a car, at first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where Rich’s guest today, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions where he is supposed to find interesting people that he will love to work with. Rich is able to inform Richard of the truth, that he can go find the communities that they hang out in or he can create those communities himself!   In today’s episode: Creating communities slowly in order to build momentum Deciding whether or not you’re in it for the long-haul Pushing through the nos to get to the yes Setting up your business to adhere to your strengths and weaknesses Defining what people you are actually looking for Finding where your ideal clients and past clients spend their time Avoiding overwhelm when planning out your mission   Links to resources: The Prosperous Coach   For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/