lystn

There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool.

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro– Fresh requests
• 1:30 David’s Amazon Advertising background
• 4:21 Use phrase match as a research tool
• 9:39 Keyword density tool
• 13:29 How to verify which terms work well
• 17:13 Conversations about phrase match performance
• 19:26 All about Share of Voice
• 25:40 How to test keyword research yourself
• 29:14 Tips for excelling as Amazon PPC manager
• 33:26 “Blue Ocean Strategy”
• 35:30 Outro– business mindset

Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

Resources & Links

• Where to find David Khoshpasand: Tinuiti
• How do you use Amazon’s new budget tab and report?
• Long Tail Search Terms: Amazon PPC Silent Killer
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: David Khoshpasand

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno