#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay
Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK. With a laser focus on customer retention and loyalty, the "Very Me Rewards" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years. Camilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves. Enjoy this episode and insights on "Very Me Rewards" to learn how to build loyalty in the ultra-competitive utilities sector in the UK. Show Notes: 1) Camilo Courtenay - Loyalty Product Manager (VeryMe Rewards @ Vodafone) 2) Very Me Rewards - Vodafone UK's Loyalty Programme
