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In the travel sector, a compelling loyalty programme can be a key differentiator for customers - for airlines, hotels and also for online travel agencies. ebookers UK was originally launched in 1998 as the UK's first online travel agency, adding the "Bonus+" programme in 2016.  Listen to this episode of "Let's Talk Loyalty" to hear how ebookers.com has built a simple and generous loyalty programme - particularly focused on mobile users, along with insights on the KPI's they are measuring and how they're thinking about their members priorities amid Covid-19.  Show Notes: 1) Nicola Helfet 2) ebookers.com  3) Bonus Plus Programme 4) Boots Advantage Loyalty Programme  5) TK Maxx 'Treasure' - Retail Loyalty Programme