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Robert Cialdini - author of Influence and Chelsey Heath have a thing in common - they both teach at the Uni of Arizona. While Cialdini focuses on the fundamentals of marketing, Chelsey teaches Search Engine Strategy - whose curriculum changes every semester. In this conversation, Chelsey, helps us understand how news SEO has evolved over the years, early trends in voice search, and video publishing. Full of nuggets and actionable insights, that would make you sit with your notepad and pen as you listen in.