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Eric Fulwiler continues his mission to learn how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In episode 9 he speaks to Sarah Frese, Head of Global Product Marketing at Uber Money. Uber Money launched at America's largest fintech event, Money20/20 in Las Vegas last October, and Sarah talks us through its first six months since launch. She explains the role of product marketing at Uber, where Uber Money sits in the global Uber strategy, and their laser focus on their end users. She tells us about understanding their market niche; the importance of their users, which allows them to test, iterate and learn what works best for them; and the value of adapting a global strategy to local markets - of which Uber has many. She also tells us about Uber Money’s overall commitment to financial inclusion around the world, which is their long term strategy and goal. --------------------------------------- Love fintech? Then sign up for our newsletter, Fintech in Five. A snack-sized selection of the week's biggest stories, longer reads, soundbites and more. Just visit this link to sign up! 11fs.com/newsletter If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!