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Iztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits. What you will hear in this interview: - How design sprints and user testing labs work? - What makes companies successful at conversion optimization? - Why just looking at data and analytics is not enough? Why qualitative research really matters? - What is Anna's personal favourite UX research method? - How to do CRO a UX design on mobile? - What is different when doing design and CRO for mobile? You can find the link to the full interview article with transcripts and all links here: https://www.diggintravel.com/airline-mobile-ux-design