Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines everything the brand does.
don't worry if you don't have an account with us, we'll create one
[{"meta":{"author":"On Strategy Showcase","authorlink":""},"src":"https:\/\/www.buzzsprout.com\/794855\/8028789-hyundai-s-journey-from-untrusted-to-unequaled-with-cindy-scott-svp-strategy-innocean-usa.mp3?blob_id=36094109","thumb":{"src":"https:\/\/storage.buzzsprout.com\/oagxzwzu105vbv7nsveavpi2337x?.jpg"},"title":"Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA","link":"javascript:;","id":"item-120006"}]
