AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike a Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:25 Keyword vs. Search term vs. Target 13:36 There's a new type of broad match keyword in town 20:14 Introducing... the 4th match type 22:08 Modified broad match works like SPA broad match 25:00 ASIN targeting 28:15 Amazon PPC is quickly evolving Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
