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Voice search optimization really is a big issue for local businesses. Whether it's Amazon Alexa, Apple Siri, Google Assistant or even Microsoft Cortana, voice search is widely used on mobile phones, smart speakers and other devices.But local voice search isn't just about people searching for new businesses to work with. It's also about helping existing customers looking for directions, phone numbers, opening hours and more.Optimizing for voice search doesn't have to be complicated, but you do need to understand how it works.In this session Eric Shanfelt, Founder of Local Marketing Institute talks about: How the voice search ecosystem works Which voice search platforms are the most important How to optimize your business listings to be found in voice search How to optimize your website to appear in featured snippets How to avoid scammers selling you a "listing" in Amazon Alexa To watch the video and get all links for this session, go to https://localmarketinginstitute.com/local-voice-search/