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"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millenials of the start of the fall season quite like a #PSL after Labor Day." ― Stephanie Rubio What is it about a Starbuck's Pumpkin Spice Latte that just screams "Fall Season has arrived," because even if you are not a fan of the pumpkin spice taste (preferring an apple cider instead), the chances are that you have been touched - even if it's by association - by the pumpkin spice bug. In today's podcast, we talk about the three main marketing tactics that have driven the sales of the #PSL to soaring heights and have all of the coffee house competitors begging for leftovers! FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!