BONUS | Content Mapping + The Bigger Picture
"Content is fire. Social media is gasoline." - Jay Baer Content mapping focuses on content development based on the intention of your prospects. To do this, you need to understand the basic stages of the purchase (or buyer) journey: Awareness, Consideration, and Decision! Note: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com. Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members.
