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After an enlightening interview with Olga M. Woltman of LemonSkies (queue it up next!) left us pondering the role of storytelling in the nonprofit world, we realized that our focus on advanced fundraising practices parallels the aspirations of ethical storytellers.

Namely, ethical storytelling is the future of the nonprofit story (and the heart and soul of nonprofit fundraising).

But to fundraisers searching for the perfect nonprofit campaign, ethical storytelling can feel elusive and fuzzy. Like, what exactly is it and how exactly do you do it? Today’s guest, Philippe Lazaro, is here to bring clarity and direction to anyone struggling with making space for ethical storytelling.

Philippe, Creative Director of Plant with Purpose, TEDx speaker, and illustrator, has spent his career centering conversations around communities both global and local. And his advice is exactly what nonprofits need to take their storytelling efforts to higher heights.