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Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.   EPISODE The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value. We Discuss: Why you should show separate ads to your cold, warm, and hot, market. How to create a campaign that makes your leads connect to your brand. Getting noticed on social media through all of the competition. Using TV appearances to build credibility. For complete shownotes and more, please head over to www.marketingspeak.com/mollypittman   LINKS a RESOURCES MENTIONED Digital Marketer Facebook Perpetual Traffic Traffic and Conversion Summit Twitter YouTube The Ad Grid BuzzSumo Travis Ketchum on Marketing Speak Perpetual Traffic Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic The Optimized Geek DM Lab The 21 Day Launch Plan Social List Building Clint Arthur on Marketing Speak Darren Kavinoky on Marketing Speak Lore Podcast Mevo - The Live Event Video Camera Facebook Live   STEP UP YOUR MARKETING GAME! To come up with podcast ideas or blog post articles, use previous data. If you held a webinar that was really popular, use that topic for a post or episode. YouTube is a great place to retarget for people who are already familiar your brand, but people are conditioned to skip ads. If you're targeting cold traffic, start with Facebook. Check out the free resources available on DigitalMarketer.com, and go to the “products” tab where you can learn more about their certifications.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter