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Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS a RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Speak From Impossible to Inevitable Jared Spool on Marketing Speak Google Analytics Adobe Analytics Salesforce Spurious Correlations Facebook LinkedIn Only Humans Need Apply: Winners and Losers in the Age of Smart Machines Medium.com Article from John Smart-Your Personal Sim Target Marketing   STEP UP YOUR MARKETING GAME! 1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients. 2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to. 3) For more data definitions and hilarious information, check out The Devil’s Data Dictionary!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter