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That ‘Nudge Your Neighbor’ moment; when the speaker starts to tell a story you’ve heard before, so you nudge your neighbor and say, “You’re going to LOVE this!” Darren and Mark talk with master story-crafter Craig Valentine about the ins and outs of story craft, some common mistakes that even seasoned experts make, and the power of The Foundational Phrase in the story crafting process…tools that will help you to create ‘Nudge Your Neighbor’ moments, and make you UNFORGETTABLE!