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Timothy Wilson's field of expertise prompts him to examine every strategy with an analytical perspective. He uses the scientific method to validate the effectiveness of interventions that promise behaviour change. Our discussion focuses on several strategies, from writing, to incentives, to social pressure, that we can use to enhance the effectiveness and the quality of the learning and training interventions we design.   Interview Notes 02:34 How does “Story Editing" change people's behavior?  07:13 Organizational pressure: you have to be gentle or it will backfire 08:47 Psychological change en masse in the workplace, is it even possible? 11:11 Benefits of finding “new meaning" through writing exercises  14:48 Getting started applying Cognitive Psychology at work? 16:09 How expectations affect performance.  20:19 The challenge of “high expectations" in an online learning environment.  22:24 Example: Create opportunities to reinforce an employee's self-image  23:38 Can 'Do Good Be Good' be used as Job Performance strategy?  25:09 Measuring results and testing the effectiveness of your implementations 30:52 Compliance Training: how can we measure results if we cannot create a “control group"?  34:02 Motivating with extrinsic rewards: Drawbacks and benefits  41:24 How to help reluctant instructors deliver training with new technology?  43:25 Measuring the success of intervention programs.  48:09 Case Study: The busy Manager  50:16 Learning more about psychological strategies and how to implement them?    About Timothy Wilson  Timothy Wilson is a Sherrell J. Aston Professor of Psychology at the University of Virginia. Timothy is a social psychologist who researches the influence of the unconscious mind on decision-making, preferences and behavior.  He is the author of two books: Redirect - The Surprising New Science of Psychological Change. AND Strangers to Ourselves - Discovering the Adaptive Unconscious.   Website: http://people.virginia.edu/~tdw/