lystn

What is a sub-culture? Why does everyone want to be a part of it? How does it work as an ecosystem?

On this episode of Advertising is Dead, host Varun Duggirala is joined by Co-Founders of 4/4 Experiences, Himanshu Vaswani and Nikhil Udupa. They discuss their journey into music, along with the emergence and growth of subculture around content.

Talk to Varun on Twitter and Instagram @varunduggi
Talk to Himanshu Vaswani on Twitter and Instagram @himanshuvaswani
Talk to Nikhil Udupa on Twitter and Instagram @greyoceanblues

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.