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On this episode of Advertising is Dead host Varun Duggirala is joined by the Head of Content, Influencer Marketing, and Brand Advocacy at Diageo India, Khushboo Benani. They discuss consumer behaviour, creator trends, being culturally relevant and how the knowledge of these aspects helps to build a brand.

Talk to Varun on Twitter and Instagram @varunduggi

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.