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On this episode of Advertising is Dead, host Varun Duggirala is joined by his long-time friend Saurabh Bhowal as they discuss their efforts to create content from ideas that stem from both sides of the brain. The two discuss how to go about balancing mainstream and new-age content, along with balancing the business side and the creative side of the content.

Talk to Varun on Twitter and Instagram @varunduggi

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.