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Welcome Arielle Nissenblatt

Follow up

• Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
  • Explainer on TikTok
  • spotify:internal:podcastclips
• Apple Podcasts Releases Follower Numbers
  • Followers = clicked the ⊕ follow button (similar to download numbers)
  • Listeners = listened to 1 second (22%, 18%, 22%)
  • Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
• ACast Spam turned up to 11
  • One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor. 
  • A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law. 
  • One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast. 
  • Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
  • Hit Spam early and often

Topics

• Spotify is promoting fake music artists
  • Spotify builds platform on the back of top music artists
  • Spotify convinces users to use their playlists
  • Spotify creates their own content and promotes it in their playlists
  • Artists are left with no distribution and no money
• Buzzsprout Platform Stats
  • +5.8% listens across the platform
  • Apple is up to 37.4%, Spotify to 27.9%
    • Spotify users listening to less podcasts (Edison Research)
    • Or Spotify favoring owned content?
  • Podcast download charts
    • Top 1% - 3,994
      Top 5% - 795
      Top 10% - 335
      Top 25% - 93
      Top 50% - 30

Before the Lights
The show to find out how those in sports, music, & entertainment made their mark.

Listen on: Apple Podcasts   Spotify

Waiting in the Wings: Backstage Shenanigans with Amanda Leigh Cobb
Be the first to know about Broadway’s theater gossip and funny backstage shenanigans.

Listen on: Apple Podcasts   Spotify

The Skeptic Metaphysicians - Metaphysics 101
We talk to people deeply entrenched in the spiritual, metaphysical, and self help worlds.

Listen on: Apple Podcasts   Spotify