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David Fischer started Highsnobiety in 2005 as personal blog dedicated to his passion for sneaker culture and fashion. Today it is a multi-pronged media brand, a magazine that prints twice a year and a creative agency. With 500 million social media impressions, and nine million unique visitors a month, Highsnobiety is about to enter a new phase: The company is partnering with Prada this month for a limited edition product launch this month as it rolls out its new commerce business.