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Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri a Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a creative team at both J. Walter Thompson and FCB — the two bring a big sensibility toward small agency life. On this episode of Ad Lib we discuss life as a small agency, building—and maintaining—agency culture, and how to get on the radar of big marketers. (Side note: it’s not too late to buy your tickets for our Small Agency Conference and Awards July 17 and 18 in beautiful Marina Del Rey Los Angeles! Check it out at adage.com)