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  Rob Forman (Twitter, LinkedIn) is the President and COO of SalesLoft. But before that, he founded a company called HireIQ, which is still in business today. Why isn’t Rob still with HireIQ? The short answer is because, despite the fact that he had built it himself, Rob did not feel aligned with the company, its employees or its mission. He failed as a leader because he wasn’t able to build a company culture that worked for him. “I was really perplexed that I, as a co-founder, created an environment that eventually I really didn’t enjoy.” After that failure, it would have been easy for Rob to put his head down and go work for some other company somewhere else. Instead, he threw his hat into the startup ring again, this time with the lessons he learned from his past mistakes leading him toward a brighter and more fulfilling future. Learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.