Daily Briefing Live – May 5, 2020
Key Resources Mentioned in Today's Episode Washington Post: Historic financial decline hits doctors, dentists, and hospitals Key TakeAways Consumer Preferences Consumers find videos to be more engaging, accessible, and memorable than any other type of content. Video as a means of storytelling and advertising is no longer a nice-to-have-option – it’s a necessity. Video Trends The most common use of video today is through social media content/marketing. The good news is that your video doesn’t always need a full production crew to be effective. Some key factors to consider when making a video is the content and how and where it will be distributed. Live video is not new and has been around for a while, but right now, it's more relevant than ever. Marketing videos can take many forms during a time like COVID-19, such as: QaA sessions Behind-the-scenes Patient testimonials Interviews with experts There are many different ways to present your videos to ensure your message is reaching the right people: Explainers Presentations Website heroes Tutorials Webinars Customer testimonials Interviews Live streams Live video
