Daily Briefing Live – April 14, 2020
Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report: Round 2 No Surprise Billing Article Global Web Index Report Key TakeAways Leveraging Content Marketing It's critical to stay in touch with patients during COVID-19 to continue to build a brand preference. Two-thirds of Americans are searching online for updates on COVID-19 87% of Americans have increased their consumption of indoor media 46% of people are using Facebook as their #1 source for information Large brands have slowed down advertising allowing CPM's to drop to an all-time low. This is an excellent opportunity for health systems to think about how to get their message out. Thinking beyond the average message Now that most consumers have the facts about COVID-19, people are looking to hospitals for information on health and wellness that's relevant to our current situation. It's important to consider what people are going through when creating this content. How do we keep consumers engaged that haven't personally been impacted by COVID-19? Be empathetic Leveraging healthcare workers that are not on the frontlines to offer wellness tips like the Health Esteem Instagram example. Involve community influencers to join the movement
