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Key Resources Mentioned in Today's Episode ReviveHealth Consumer Survey Report New York Hospital Systems Losing $450M/Month via Apple News New York Hospital Systems Losing $450M/Month via WSJ Blog Post by ReviveHealth’s CEO on Cares Act Key TakeAways Potential second wave of COVID -19 A second wave of COVID-19 could be possible for late fall and early winter. We’ve used multiple sources to gather data on a potential second wave. Those sources are: University of Washington’s model, conversations from Dr. Fauci and Bill gates, the New York Times, and Northwestern’s sociology department. Scenario planning We need to quickly encourage people to come back to hospitals when it’s deemed appropriate so hospitals can serve the pent up demand for appointments/surgeries.  Health system marketers will need to make people feel comfortable about coming back to the hospitals for those elective surgeries, whether it be through adding separate entrances or other ways to make patients feel safe. Another difficult conversation that will need to be addressed by health systems is which of its patients will need to be cared for first. How will this affect us when it’s over? There’s been a slight decrease in public trust 64% of Americans were not willing to allow others to get sick to enable the country to reopen.