Daily Briefing Live – March 24, 2020
Key Resources Mentioned in Today's Episode ReviveHealth's Resources on COVID-19 Strategic Healthcare Marketing Webinar Fierce Healthcare Article on Fast Tracking Telehealth Projects Paddy Padmanabhan's Damo Consulting E-Newsletter ProPublica's Hospital Bed Capacity Scenarios New York Times Coronavirus Deaths by State and Country "COVID Coping" Instagram Video Key Takeaways from Today's Episode: 64% of consumers want to hear from your health systems at least once a day. The highest level of consumer trust is with their local healthcare experts, even higher than local government. So it's crucial you are getting the word out daily. 46% of consumers have never heard of telehealth, and before COVID-19, the utilization rate of telemedine was 4-8%. Given this, we have to provide education and tutorials to get consumers and physicians comfortable with the new technology. Health systems that are getting their physicians up to speed are implementing these backhouse teams that support faculty to ensure it’s a good experience for physicians and their patients. This involves coaching sessions and also help with setting up the technology. When it comes to employee engagement, we have to address what people need versus what they are doing. Every health system needs to have a strategy in place to talk to clinicians, nurses, physicians daily about what they’re doing and what they're trying to do for PPE shortages, capacity issues, etc. The friction between nurses and healthcare leaders is real, but you can come out of this by showing how much you care through consistent communication about what you’re actively doing to help. Whatever you say to employees, imagine they will take it in the worst way possible. The words you use to describe what you want or how you inform employees on specific issues is incredibly important. If your system is only reacting to what’s happening now, you will always be behind in this COVID-19 pandemic. Figure out what your plan and messaging for future scenarios and establish a trusted cadence of communication that is very specific to clinicians and physicians, as well as other staff and community members.
