S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation.We discussed about - * What is ecommerce marketing automation?* What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage?* What metrics to track in each stage?Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/Omnisend website - http://omnisend.com/
