Encore: The Key to Automotive Industry Disruption: Become Customer-Obsessed
The buzz: “We see more change in the next five years than there’s been in the last 50.” (Dan Ammann, GM). The non-nimble auto industry is facing unprecedented challenges from ride- and car-sharing, electrification, autonomy, climate change regulation, new ownership and distribution models. What will it take to turn customers into fanatics, products into obsessions, employees into ambassadors, brands into religions? The experts speak. David Mingle, Qualtrics: “I've learned that people will forget what you said … [but] never forget how you made them feel” (Maya Angelou). Jordan Katz, Qualtrics: “How would you like a job where, every time you make a mistake, a big red light goes on and 18,000 people boo?” (Jacques Plante). Moncombu Raju, SAP: “The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter” (Malcolm Gladwell). Join us for The Key to Automotive Industry Disruption: Become Customer-Obsessed.
