EP029 - Ferrara Candy, Amanda Greenberg Sr. Director, eCommerce
EP029 - Interview with Amanda Greenberg of Ferrara Candy We have a new facebook page! Amanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind. Topics discussed included: Brand Lifecycle Channel conflict Pricing strategy / Map pricing Amazon Digital Impulse Purchases The future Episode 29 of the Jason a Scot show was recorded on Thursday, May 26th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce a Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
