The Deep Side of Dallas: Why the ATaT Byron Nelson failed in Southern Dallas and the PGA of America’s move to Frisco
Deputy editorials editor Rudy Bush and the UNT System’s Paul Corliss discuss how Dallas had great hope that bringing the ATaT Byron Nelson to a city-owned course in southern Dallas would be a spark to draw new development to an underserved area. Was it doomed from the start or did poor strategy and execution hurt the plan? Also, the PGA of America’s Dawes Marlett talks about what’s coming for Frisco as the organization makes North Texas home.
